Digital Publications and Toolkits

As you know, hiring in the senior living industry is highly competitive. Join us and learn about new strategies, new technologies and new tactics that you can leverage to reach new candidates and quickly fill open roles and scheduling gaps. You’ll also learn what motivates our caregivers and how we, as leaders, can use this information to drive better recruitment and retention efforts.

Even though progress has been made over the years, women are still underrepresented in leadership roles. According to a study by McKinsey & Company, closing the gender gap could add up to $12 trillion to global GDP by 2025. Clearly, we need more women in leadership positions – and we need men on our side to make it happen. Tana Gall, President of Merrill Gardens led the August 2022 session alongside her mentor, Dan Madsen, Chairman and CEO of Leisure care, to talk about the crucial role a mentoring relationship played in her career progression from public relations (PR) director to the leadership of a senior living provider. Speakers: Tana Gall, President, Merrill Gardens and Dan Madsen, Chairman and CEO, Leisure Care

If you are looking for ideas to increase occupancy while driving operational efficiency, this Take 5 webinar is for you. The session will emphasize the value of aligning your offer with consumer preferences. Our speakers will share a case study of how they successfully managed the transformation of an existing community to better meet resident demand and how they were able to integrate new operational considerations, all while staying on brand and delivering on a tight budget. Speaker: Gaurie A. Rodman M.Arch, M. Urban Planning Senior Director of Real Estate Strategy and Development Direct Supply® Aptura®

Lynne Katzmann will lead this month’s session, discussing the 3P’s: Passion, Purpose and Perseverance, which lie at the heart of her leadership style. Lynne is the founder and CEO of Juniper Communities, a national seniors housing company with a portfolio of 28 communities across New Jersey, Pennsylvania, Colorado and Texas. She will share the story of her entrepreneurial journey at Juniper over the last 30+ years highlighting the development of a strong and cohesive culture and the company’s innovation in programming, design and systems. Speaker: Lynne Katzmann, Founder and CEO, Juniper Communities

COVID-19 reshaped the job market and as there was a historical quit rate because of the pandemic. Employers had to provide for remote workers, shut down in-person offices, and maintain engagement. In this issue of Argentum Quarterly, learn about: • The Great Resignation from a global perspective. What key trends were identified as to why employees left and what steps can be taken to retain them? • Facts and findings on workplace culture and the value of investing in employee development. • State of the Senior Living Workforce – Q1 2022 data

Learning from Other Industries Sometimes the best ideas come from outside our industry It’s not always easy to take a step back and consider what you could be doing differently. How can you do a better job of retaining employees? What can be done to improve your community’s sales and marketing? Are you alone in your situation or are some of your challenges just like those of others? Step outside your comfort zone and gain perspective of what is working in different industries and how these learnings can be applied to the senior living industry. Plus, get an inside look at the current state of the senior living workforce.

Many residents and their loved ones have big questions about senior living: Will I be safe in this community? Will I be listened to? Will what’s important to me be understood? Communities and caregivers want to respond with a strong “yes” to every resident. But it takes some education and effort to ensure all residents have a high quality of life. Person-centered care approaches are one way to reach this goal. Hear from leaders at communities that have been successful in understanding different family dynamics and making families, LGBTQ seniors, couples, and all residents truly feel at home.

Cindy Baier led the Women in Leadership session in October 2022 to discuss the value of cultivating a support system. Cindy talks about the importance about building a strong support system and how it can strengthen teams and individuals, boost productivity and help overcome challenges. Speaker: Cindy Baier, President & CEO, Brookdale

Zeta Smith led the September 2022 session, discussing women of color in the workplace. In this session, Zeta Smith, CEO, North American Seniors at Sodexo talks about empathetic leadership and how she has successfully connected very diverse teams by focusing on building trust, consistent communications, and team-building activities. A Women in Leadership Zoom Recap Featuring Zeta Smith, CEO, North America Seniors, Sodexo Speaker: Zeta Smith, CEO, North America Seniors, Sodexo

Featuring Mercedes Kerr, President, Belmont Village Senior Living Mercedes Kerr led the November 2022 session, discussing the need for more diversity in senior living leadership. In this session, Mercedes Kerr President at Belmont Village Senior Living talks about strategies you can use to advance your career. She also spoke about ways you can promote growth within your company to create a more balanced, diverse leadership and why it matters.